Campaign portfolio.
Data-built, end-to-end email and lifecycle campaigns across a range of verticals. Here are three, explored in depth.
Open to full-time roles
Regulated CPG & eCommerce
Personalized, behavior-segmented email for a regulated CPG vertical, built to hold up under strict category compliance.
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HTML Email & Braze CRM for ATD
Timed, targeted communications through Braze CRM for networking events, built to maximize attendance and engagement.
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Multi-Brand Lifecycle Marketing
Newsletters and campaigns for 12 brands, each with its own voice and Club Member base.
View campaignsDiagnosis & Deliverability
Two independent projects on the same discipline: a tool I built to audit email authentication, and a rebuild that shows what a clean, enforced foundation delivers at scale.
The Email Authentication Auditor
A browser-based tool I designed and built from scratch. Enter any sending domain and it reads the live public DNS, then grades it against the rules that govern the inbox — every fix in plain English.
Open the tool
The Authority Layer
A multi-state regulated CPG sender carrying active reputation damage, rebuilt onto a clean, enforced authentication foundation — then grown on top of it.
Read the case study